Precise targeting
Location, age, interests, devices: your ads only show to people likely to buy. Every dollar reaches your real audience.
Online advertising · Facebook · Instagram · Google Ads
Online advertising: campaigns that bring in customers
I create and run your advertising on Facebook, Instagram and Google Ads. Precise targeting, a controlled budget and measured results: you pay to reach the right people, at the right time, anywhere in the DRC.
Illustrative example
3platforms: Facebook, Instagram, Google
CPCyou pay per click, not per view
24 hto launch your first campaign
1 reportevery month, clear, in dollars and contacts
The essentials
3 key points about online advertising
Unlike posters or radio, an online ad can be targeted, paid by results and measured in real time.
Cost per click (CPC)
On Google and Facebook alike, you can pay only when someone clicks. Your budget is spent only when there’s a real interaction.
Measured performance
Click-through rate (CTR), cost per click, conversions: the numbers come in real time, and we adjust the ads whenever needed.
The platforms
Where should your ads run?
Each platform has its role. I pick the ones that match your goal and your audience, then make them work together, on Meta as well as Google Ads.
Facebook and Instagram
Introduce your products to people who don’t know you yet, in Kinshasa or anywhere in the DRC. Ideal for awareness, promotions and WhatsApp messages.
- Targeting by city, age and interests
- “Send message” button to WhatsApp
- Image, carousel and video formats
Google Ads
Show up at the top of Google at the exact moment a customer searches for what you sell. You only pay when they click.
- Ads on your keywords
- Pay per click (CPC)
- Call straight from the ad
Display and YouTube
Banners and videos across thousands of websites and apps, to get seen and remind visitors who haven’t bought yet about your brand.
- Banners and site takeovers
- YouTube videos
- Retargeting your site visitors
Pricing
What it costs to run a campaign that lands
A campaign has two costs. The ad budget, paid directly to the platform: it sets how far your ads reach. And management: creating the visuals, setting up targeting, daily monitoring and a monthly report.
The bigger the budget, the more work management takes. For example, with a budget of $2,000 a month, management comes to $500.
- Ad spend (paid to the platform)
- $2,000
- Creative, management and reporting
- $500
- Estimated monthly total
- $2,500
Indicative estimate based on the example alongside; the final quote depends on your project.
Get my quote ↗
Display advertising
The creative world of display advertising
Display advertising is the images, banners and videos that appear on websites, apps and social networks. Like a spotlight, each ad catches the eye of the people you choose and leads them to your website or your WhatsApp.
Forget flyers and roll-up banners: here, everything is visual, interactive and measurable. I create ads that match your brand identity, then tailor them to each customer group in the DRC to turn casual visitors into customers.
Your customers are on social mediayour-brand.cdCTR2.4%
Social media
Why advertise on social media?
Your customers spend hours every day on Facebook, Instagram and WhatsApp. Social media advertising puts you right in their feed, among the things they already enjoy watching.
It helps you launch a new brand, announce a promotion, fill a venue for an event or take orders straight on WhatsApp. A single ad can reach thousands of people in Kinshasa, Lubumbashi or Goma for a few dollars a day.
Above all, it builds loyalty: by targeting people who have already visited your site or messaged your business, you stay top of mind until they buy. That’s the power of a well-planned digital marketing strategy, backed by a WordPress website that converts.
Method
The keys to successful campaigns
- 01
Set a clear goal
Awareness, leads or sales: one goal per campaign guides every decision.
- 02
Create thumb-stopping visuals
A strong image or video, a short message, true to your visual identity.
- 03
Target the right people
City, age, interests, behaviors: we speak to the people who can buy.
- 04
Test and compare
Two visuals, two messages: we keep the one that earns the most.
- 05
Measure and adjust
Click-through rate, cost per contact, sales: every week, the budget goes to what works.
Frequently asked questions
Online advertising, your questions
What budget should I plan for online advertising?
The cost has two parts: the budget paid to the platform (Facebook, Google), which you set freely, and my fee for creative, management and reporting. For example, with a budget of $2,000 a month, management comes to $500.
Facebook or Google Ads: which should I choose?
Google Ads reaches people already searching for your product: ideal for selling fast. Facebook and Instagram introduce your offer to new customers. Most businesses benefit from combining both.
How soon will I see results?
The first leads often come in within the first few days. It then takes two to four weeks of testing to find the most profitable ads and audiences.
How do I know if my campaign is working?
Every month, you get a simple report: how many people saw your ads, how many clicked, how many contacted you and what each contact cost you.
Can I pay for my campaigns from the DRC?
Yes. The platforms accept international bank cards; I help you set up payment on your ad account.
Contact
Need a boost for your sales?
Tell me what you sell and to whom: I’ll suggest a first campaign and the right budget within one business day.
→Message me on WhatsApp
Phone+243 84 108 44 02
Emailinfo@erickluboya.com
Address4 Vita Felix, Lubumbashi