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An essential part of online marketing and one of the key factors that…
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Blog · 9 articles
Digital marketing blog: the keys to succeeding online
SEO, social media, online advertising: here I share what really works in digital marketing, explained simply for businesses in the DRC.
9 articles
SEO Fundamentals: A Complete Beginner’s Guide
SEO is the process of improving a website’s visibility and ranking…
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Optimize Your H1, H2, H3 Tags to Improve Your SEO
One of the key elements of SEO is the use of H1, H2 and H3 tags…
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Google Paid Search
Search engine advertising (SEA) is a powerful, effective way for…
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Social Media Marketing
Social media marketing lets businesses connect with their market…
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The Everyday Impact of Social Media
Social media has become an ever-present part of our daily lives…
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Choosing a Freelance Consultant
Hiring an independent consultant for your digital marketing needs can offer a number of…
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Why Choosing a Good Web Host Matters
It ensures your website is always up and accessible to your visitors…
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The Internet: What Is It?
The internet is a global network of interconnected computers and servers that talk to each other…
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No article matches your search. Try “SEO” or “social media”.
Where to start?
Three paths to level up
Whether you’re starting from scratch or want to sell more, follow a path: understand, get visible, then sell.
Understand digital
Get found on Google
Attract and convert
Why this blog
Digital marketing, minus the jargon
Digital marketing changes fast, but the basics stay the same: get found, spark interest and turn that interest into sales.
Each article answers a real question Congolese entrepreneurs ask: how to show up on Google, how to use Facebook and WhatsApp to sell, how much to invest in advertising, how to measure what each action brings in.
Want to go further? Check out my Google certifications from the Google Digital Workshops (Ateliers Numériques), my WordPress website and online advertising services, or Google’s digital training.
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One message when a new article comes out, with a digital tip you can use right away. No spam, unsubscribe with one message.
Frequently asked questions
Digital marketing, in brief
What is digital marketing?
It’s every action that helps a business get known and sell online: website, Google SEO, social media, online advertising, email and content. It’s also called online marketing.
Which article should I start with?
If you’re new, read “The Internet: What Is It?” and then “SEO Fundamentals.” To sell faster, start with Google paid search and social media marketing.
Is the advice tailored to the DRC?
Yes. The examples reflect local realities: mobile-first audiences, sometimes slow connections, and the key role of WhatsApp and Mobile Money in sales.
Contact
Ready to go from reading to doing?
You’ve read it, now you want to put it to work? I’ll set up your digital strategy, from website to advertising. I reply within one business day.
→Message me on WhatsApp
Phone+243 84 108 44 02
Emailinfo@erickluboya.com
Address4 Vita Felix, Lubumbashi